KWSM: a digital marketing agency

October 2021 – Present

While working at KWSM, I have held multiple titles. I started as part of the content team as a Junior Digital Marketing Specialist, then transitioned to hybrid content and web, then I became a full-time member of the web and SEO team as a Junior Website Specialist before being promoted into my current role as SEO & Website Specialist. By working in both main departments it has given me a great understanding of agency life as a whole.

My responsibilities while working here have included:

• SEO Strategy and Implementation
• Website Issue Troubleshooting and Backups
• Website Functionality
• Website Design & Development
• Site Audits
• Email Marketing
• Content Creation (including social and blogs) 
• Data Analysis and Reporting

As a member of the team, I have written many marketing articles for KWSM. Click here for a collection of these articles.

First Response Safety Training

December 2018 – Present

At First Response, I work as a Safety Instructor and a Digital Marketing Manager. While I started working here officially in 2018, First Response is owed by my parents and they started it when I was born, so I have been around it my whole life. This privilege of being so close to a small business my whole life has allowed me to gain an entrepreneurial mindset. This is a small business and with that, I wear many hats to accomplish our goals.

My responsibilities while working here have included:

• Safety Instructor for nationally accredited courses
• Digital Marketing tasks and strategy, including web design, social media strategy, and SEO strategy
• Lead the transition to online classes due to COVID
• Content Creation for Social Channels
• I built their entire site view it here.

OutdoorFlics – Digital Studios + Media Lab

June 2020 – August 2020

During the summer of 2020, I had the privilege of interning with OutdoorFlics, which is a digital marketing agency that focuses on content creation through projects like Back Yard Life with Exmark Mowers. This gave me a chance to be a part of different parts of the production process, including but not limited to being on set and video editing.

My responsibilities while working here included:

• Social media marketing, including influencer marketing
• Worked on content marketing for Exmark Manufacturing
• Used industry tools like NEOREACH, JW player, WordPress, MailChimp, and Adobe Products

12Stone Church

June 2019 – August 2019

During the summer of 2019, I had the privilege of interning with 12Stone Church as a student ministry intern. 12Stone is a multi-site church with locations across Gwinnett and Hall country. While interning, I was able to lead teams of adults and students.

My responsibilities while working here included:

• Led teams and set direction and vision for teams
• Developed other leaders
• Planned successful events, including creating social media content for the event

Education:

University of North Georgia

Bachelor’s degree in digital marketing

2017 – 2021

I graduated from the University of North Georgia with a Bachelor of Business Administration with a concentration in Digital Marketing. While in school, I was the President of the College@12Stone club on campus that organized outreach events to invite people to the college and young adult ministry.

Before North Georgia, I attended Mill Creek High School, where I played football and ran track and field.

Volunteer

One driving principle for Matt is building up the next generation, and he works to do that through serving with elementary kids at Kids at 12Stone weekly, by leading biblical lessons from stage. He also serves as part of the leadership team at College at 12Stone, which is a ministry for college and young adults in Lawrenceville, GA.

Certifications

Hootsuite platform and social marketing certifications, LinkedIn SEO expert learning path, HubSpot content marketing and social media certification Google Ads search certification, Google Analytics advanced certification, and Stukent’s Mimic Pro Certification
See more on my LinkedIn.

Want a PDF of version of my resume? Click here. Or if you plan to print it out, click here.