As a member of KWSM: a digital marketing agency, I have written many articles on multiple aspects of Digital Marketing, including SEO, UX, Web Design, Google My Business, email marketing, social media, and more. Check out these article previews below and find links to the read the whole article.
How User Experience Affects Website Performance | KWSM Mentorship
Every website is built with goals in mind, some simple, some more complicated. The more complicated the goal, the less likely someone will be able to easily complete it. A successful website is one that helps its users achieve their goals. By following user experience (UX) and web design best practices, the web designer can decrease friction and increase goal completion. While user experience will improve your site’s performance, it can’t stand alone and needs to be part of your overall digital marketing strategy… continue reading here.
How to add Video to Your Website
Why exactly should you add video to your website? There are plenty of reasons. For starters, it can improve your website’s SEO by showing Google you are a reputable source. Another reason: Adding video keeps a visitor on the site longer. Video of your product shows visitors how it works, rather than tells them. Video of your team lets people see your staff at work and at play, and humanizes your brand. By adding video, you can communicate more than you can using simple text, and in a shorter amount of time… continue reading here.
Are Google Reviews Important?
Google reviews are an essential part of SEO and must be a priority for your business. According to Moz, reviews are an important part of the E-A-T formula: Expertise, Authority, and Trustworthiness. The more reviews you gain, the more your website can grow in those areas. There are many things to consider in your SEO strategy, but Google reviews play an important part in Google’s algorithm… continue reading here.
Five Types of Email Automation
Email automation is a great way to reach your audience at specific points of the buyer’s journey. This can be done in many ways, but we will focus on five: welcome email, campaign based, e-commerce based, date based, and reminder based. Many companies can get people to sign up for their emails, but what you do from there is what separates future clients from the leads. One of the best ways to turn a lead into a customer is email automation… continue reading here.
How Do I Network My Company on LinkedIn?
In the business-to-business market, knowing the right people is imperative, but finding them is difficult. LinkedIn has many tools to help with networking yourself and your business. Tools like Advanced Search can help you find people in the area and specific job titles you target. Another useful tool is the Invite function, which allows admins to invite their connections to follow their company’s page… continue reading here.
Benefits of Conversational Marketing
Conversations are a big part of our lives, and that includes how we purchase goods and services. While you may have everything your customers may need to know on your website, customers want a more personal approach. Conversational marketing puts each customer right where they should be, at the center. Conversational marketing can be played out in a few ways, and the most common one is a chatbot… continue reading here.
Podcast Marketing for B2B marketing
Marketing to busy business professionals can be difficult, especially in the business-to-business market. The bad news is that fewer of them are looking at traditional advertisements. The good news is they still want to grow in their respective field, and one way they do this is by listening to podcasts. Podcast marketing can tap into the 144 million people in the US who listen to podcasts, and it can be a marketing win for your company… continue reading here.
How to Boost Twitter Engagement
Are you looking for new ways to boost your engagement on Twitter? Or looking for ways to better serve your audience via Twitter? Twitter is the most conversational social media platform, so it makes sense to lean into that, but how do you find the people to talk with? There are a few ways to find your target audience using the Twitter platform. The first thing to try is using the advanced search function to find relevant conversations… continue reading here.