By default, there are no Key Events or Conversion Reports in Google Analytics 4 (GA4), which makes it difficult to view the most important events you are tracking. However, you can set up a Key Event as a custom “Detail Report” and then add this to your GA4 dashboard...
The key to getting Google Reviews is doing good work as a company and asking people to write reviews regularly. When I say ask for them regularly, it is best to find a point or points in your regular business process where you can make the ask, ideally automated. This...
As a Website Specialist, I spend a lot of time working inside hosting dashboards as I make sure everything is in working order as well as troubleshooting issues as they arise. At the agency I work for, our clients use a variety of different hosting companies, so I...
As a member of KWSM: a digital marketing agency, I have written many articles on multiple aspects of Digital Marketing, including SEO, UX, Web Design, Google My Business, email marketing, social media, and more. Check out these article previews below and find links to...
Every time someone goes to make an internet search, they have an intent. It’s a marketer’s job to answer that intent—as comprehensively as possible. This is comprehensive content. By creating comprehensive content, we answer the whole question, not just part of it....